Celebrity Facialist Highlight: Shani Darden
Skin Care Literature's inaugural blog post is an exciting one to say the least. If you're anything like me then you follow all the celebrity skin care trends closely.
No - they don't they always have it right, but what's so exciting about 2019 is that knowledgable facialists are having a big moment and skin care consumers are starting to become a lot more savvy because of it.
Facialists are reaching celebrity status themselves which makes it an exciting time for skin care professionals. Yelp recently reported that skin care treatments topped their most searched beauty treatments in 2019. Skin health focused treatments like HydraFacial, dermaplaning, and microneedling were mentioned more than last years list toppers, lash extensions, microblading, and Brazilian waxing.
SHANI'S SUCCESS STORY
Shani Darden is one such celebrity facialist that we love following for her cool and engaging signature style. Just a few of her celebrity clients include Jessica Alba, Chrissy Teigen, and Rosie Huntington-Whiteley.
After her eponymous skin care line taking off and opening her new gorgeous atelier in Beverly Hills this year (specifically for her celebrity client list), she's been in the spotlight regularly.
So, I'm highlighting a few things that make Shani so special in hopes that we can all learn from her success. We checked in with Shani's team and they agree that the following three attributes were key to Shani's success...
01
RELATIONSHIP BUILDING
Shani notoriously started getting noticed by celebrities when she built a client/friend relationship with Jessica Alba. Her instagram stories are filled with laughter and feature her friends and family routinely and you can see her infectiously fun yet still calm personality is what led her to connect with celebrities who enjoy being candid about the treatments they receive from Shani.
02
STRONG CLINICAL EXPERIENCE & CUSTOMIZATION
Although it may seem like it, Shani didn't build her following and extensive knowledge overnight. She gained her expertise while working alongside well known Los Angeles based physician Dr. Erma Benitez, as well as some of LA's most coveted luxury spas. It was during these experiences that Shani built upon her ingredient knowledge to create her own transformative techniques. She developed a treatment and communication style of her own and that signature style is what really sets her apart.
03
COMMITMENT TO HER OWN PHILOSOPHY
Outside of her celebrity following, Shani's most notably known for launching her own Retinol Reform product and use of iS CLINICAL skin care. She is known around town for her incredible results treating adult acne and sun damage. Although she has fun with skin care and explores new trends, she's a devoted fan of the power of vitamin A and BHA's, and it's easy to recognize that through her social media platforms. Her consistency builds trust and solidifies her authenticity.
TAKEAWAYS
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Finding your signature technique and sticking to it is essential to attracting your ideal client. It may take years and your style may evolve but the foundation should remain the same.
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Find your niche! Identify the skin demographic you treat often and enjoy working with, then start to base your brand around it. Whether it's acne and issues that arise from it, or anti-aging and pigmentation, there are a lot of ways to create a unique approach to your niche.
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Find your voice! Do you like to infuse a fun and unpretentious vibe to everything you do or do you love getting deep into serious science with your clients? The options are endless just like our personalities. Your voice should be represented in everything from your instagram posts to your client consultation forms.
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You don't have to be a business owner to create your signature style. Just like Shani, you can be known for your expertise while working for other amazing practitioners and still building an authentic style.
So, I have some questions for you...
What is something that is completely unique to you as a skin care professional? How do your clients benefit from your signature style? Let us know in the comments below!
