The Formulation Discussion
REPLAY
Mara's experience and insight into how a product is made: from the idea, to formulation, to getting it to shelves.
Replay available until July 31st, 2022
A stable retinoid with the most bioavailable Vitamin A molecule
Despite being the most bioavailable form of non-Rx retinoid, retinal (retinaldehyde) was previously considered inherently unstable in cosmetic formulas. Now, using a hemiacetal covalent bond to protect against volatilization and oxidation, The A Retinal Serum effectively harnesses the true power of retinal.
This direct pre-curser to retinoic acid is inherently converted and used by the skin 11 times faster than traditional retinol. Amplified by its accompanying active ingredients, it is activated only after epidermal delivery for optimal usage that has proven results equal to pure Rx retinoic acid (Tretinoin) in the same concentration over the same period of time and with less local irritation.
The Experts Behind the Brand
Co-founders Amanda Hlatky and Mara Jenkins used their combined three decades of experience as advanced skin therapists and global skin health educators, to develop the brand's flagship formula with a precision focus on creating one product perfectly.
Mara and Amanda's personal and professional experience with the harsh side effects of traditional retinoids was the catalyst for formulating a single hero product that would provide all the benefits of retinol without the negative side effects. Both founders' clinical expertise and industry prominence lend rare credibility to the science behind the brand.