Mara is a global educator and business coach, but first and foremost, she is an internationally accredited CIDESCO certified medical aesthetician who has specialized in advanced skin care for the last 15 years.
As the Founder & Lead Educator of Skin Care Literature, Mara's mission is to create a stronger professional skin care industry for all of it's practitioners and business owners through continued education.
Mara has personally trained over 5000 aestheticians, physicians, RNs, and laser technicians around the world in advanced skin therapies, business strategy and sales. She is now taking the insight she learned from working with her fellow skin care professionals and using it to deliver education on a global level once again with Skin Care Literature.
"When it comes to professional skin care, there's nothing more important than being reliably informed"
Working with some of the industry's most respected brands, Mara has launched training initiatives in over 20 countries. Prior to launching Skin Care Literature, her proudest achievements include leading a team of 35 international trainers while launching two post graduate training academies in London and Birmingham, UK, and her success as Business Development and Education Manager for HydraFacial's Western Canada territory. Mara has designed and delivered education for 11 professional brands to date.
The HydraFacial Company
Eminence Organic Skin Care
ZO Skin Health
Eminence Organics Onboarding Specialist
Mara is an absolute dream, her passion for beauty, health, and wellness radiates through her work. I'm thrilled to have had the opportunity to work with someone motivated in achieving results all while building loyal partnerships with multiple organizations. Thank you Mara, you are the definition of a Trusted Advisor!
HydraFacial Sales Director -PNW
Mara's skin care knowledge and industry expertise was a great asset to HydraFacial's Western Canada Market. Known to the rest of the team as "a walking skin care encyclopedia", she always shares a wealth of fascinating information. Mara's dedication to helping skin care professionals grow in their business is outstanding and the results she helped HydraFacial achieve left us with many happy customers. I hope to work with Mara again!
Glow Dermal Therapy Founder
After one lesson I noticed a considerable difference in my skin therapists confidence and language. My whole team was excited and engaged. Mara provides value, knowledge and dedication to all estheticians, I wouldn’t hesitate to recommend her to anyone looking to grow their company and sales.
Completed projects and credentials
- Business launch strategy consulting & execution
- Professional skin care copywriting (educational sales and marketing content towards end consumers and skin professionals)
- Treatment design
New product launch roll out and education plan across luxury retailers and high profile partners Nordstrom, Holt Renfrew, Debenhams, John Lewis, Harvey Nichols, Four Seasons Resorts, Marriot Resorts, Merritage Resorts, Fairmont Resorts, Hilton Europe, Sephora
Spa & clinic business coaching
Cross-international market and education consulting for UK, Asia, Australia, US, Europe, Canada
Lesson plan creation for brand retailing, multi-level education & new treatment roll out
Online learning portal content creation
Product development consulting
Company acquisition & new team education
Cross-company rebranding education roll out
Spa, clinic, and skincare brand website and internal communication copywriting
Educational seminar development and implementation
Training academy implementation
Education and Sales Team recruitment
Skin Therapist recruitment & recruitment consulting
Sales Team education
Retail sales coaching
Trade show coordination and execution
Prestige event creation and ongoing support
Global training coordination
Cruise ship spa education management
Retail specialist management