About Mara


Mara is a global educator and business coach, but first and foremost, she is an internationally accredited CIDESCO certified medical aesthetician who has specialized in advanced skin care for the last 15 years. 

As the Founder & Lead Educator of Skin Care Literature, Mara's mission is to create a stronger professional skin care industry for all of it's practitioners and business owners through continued education.

Mara has personally trained over 5000 aestheticians, physicians, RNs, and laser technicians around the world in advanced skin therapies, business strategy and sales. She is now taking the insight she learned from working with her fellow skin care professionals and using it to deliver education on a global level once again with Skin Care Literature.


"When it comes to professional skin care, there's nothing more important than being reliably informed" 

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Working with some of the industry's most respected brands, Mara has launched training initiatives in over 20 countries. Prior to launching Skin Care Literature, her proudest achievements include leading a team of 35 international trainers while launching two post graduate training academies in London and Birmingham, UK, and her success as Business Development and Education Manager for HydraFacial's Western Canada territory. Mara has designed and delivered education for 11 professional brands to date.




The HydraFacial Company


Elemis Ltd.






Coola Suncare


Eminence Organic Skin Care


Skoah Inc


Knesko Skin


ZO Skin Health




111 Skin 


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Ashley Windsor

Eminence Organics Onboarding Specialist

Mara is an absolute dream, her passion for beauty, health, and wellness radiates through her work. I'm thrilled to have had the opportunity to work with someone motivated in achieving results all while building loyal partnerships with multiple organizations. Thank you Mara, you are the definition of a Trusted Advisor!

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Andrew Davis

HydraFacial Sales Director -PNW

Mara's skin care knowledge and industry expertise was a great asset to HydraFacial's Western Canada Market. Known to the rest of the team as "a walking skin care encyclopedia", she always shares a wealth of fascinating information. Mara's dedication to helping skin care professionals grow in their business is outstanding and the results she helped HydraFacial achieve left us with many happy customers. I hope to work with Mara again!

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Amanda Hlatky

Glow Dermal Therapy Founder

After one lesson I noticed a considerable difference in my skin therapists confidence and language. My whole team was excited and engaged. Mara provides value, knowledge and dedication to all estheticians, I wouldn’t hesitate to recommend her to anyone looking to grow their company and sales.

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Completed projects and credentials

  • Business launch strategy consulting & execution
  • Professional skin care copywriting (educational sales and marketing content towards end consumers and skin professionals)
  • Treatment design
  • New product launch roll out and education plan across luxury retailers and high profile partners Nordstrom, Holt Renfrew, Debenhams, John Lewis, Harvey Nichols, Four Seasons Resorts, Marriot Resorts, Merritage Resorts, Fairmont Resorts, Hilton Europe, Sephora

  • Spa & clinic business coaching

  • Cross-international market and education consulting for UK, Asia, Australia, US, Europe, Canada

  • Lesson plan creation for brand retailing, multi-level education & new treatment roll out

  • Online learning portal content creation

  • Product development consulting

  • Company acquisition & new team education

  • Cross-company rebranding education roll out

  • Spa, clinic, and skincare brand website and internal communication copywriting

  • Educational seminar development and implementation

  • Training academy implementation

  • Education management

  • Education and Sales Team recruitment

  • Skin Therapist recruitment & recruitment consulting

  • Sales Team education

  • Management training

  • Retail sales coaching

  • Trade show coordination and execution

  • Prestige event creation and ongoing support

  • Global training coordination

  • Cruise ship spa education management

  • Retail specialist management 

Join the Membership

Learn about the Skin Care Lit. Education Membership and join the community where the common thread is continued learning! 

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