The New School of Retail
for Career Estheticians
a comprehensive online course for selling consistently and easily — based on modern consumer psychology + client-practitioner partnerships
IF YOU'RE LIKE MOST ESTHETICIANS...
You didn't get into professional skin care
for your love of sales.
Yet, your financial success (and your clients’ results) depend on retail sales!
The problem is: the sales tactics we're taught in this industry simply don't work for the modern client —
at least not for creating long-term relationships and client loyalty.
Through surveying and coaching thousands of skin care professionals,
the #1 complaint we hear is: "my clients don’t understand the value of professional-grade home care."
This means what we're doing isn't working.
Hands up if
you're feeling...
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Frustrated and not taken seriously because your clients aren’t listening to your recommendations (and in turn, aren't getting results!)
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Defeated and undervalued because you put your ALL into your treatments — but your clients purchase online or take skincare advice from "skinfluencers?"
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Tired of working to fill your books with new clients to make up for your lack of retail sales and rebookings?
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Confused, because you follow the sales formulas you’ve been taught, attend your trainings, and know your products well — but it’s still such a struggle to consistently sell?
WE'VE ALL BEEN THERE.
But the sales tactics we've been taught no longer work...
listing features + benefits or hard-selling at the product wall
begging your clients to stop buying from Amazon or MLMs
discounting because you believe your clients won't pay full price
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Why?
Because none of these tactics position you as an expert in your client's eyes or inspire long-term trust.
MEET MARA
Former Sales Hater.
Believe it or not, I'm an introvert who once despised retail sales. Yet, here I am, over 15 years into my esthetics career and I have to say: sales is what I do best!
I learned that I didn't need to be an outgoing, natural "seller" to convince my clients to buy. Instead, I needed to be able to confidently communicate my expertise to my clients — to inspire them to intrust me 100% with their skin.
That's why I created Sales Haters Academy: to overhaul your communication, consultations, and complete client experience to do the selling FOR you — all using modern sales psychology and proven methods like Social Learning Theory and Client-Centred Care.
After coaching over 5000 skin care professionals around the globe for some of the industry's top brands, I can honestly say that my techniques work!
IT'S TIME TO CHANGE YOUR RELATIONSHIP WITH SALES.
Imagine what it would be like to...
Attract your ideal
clients who value your unique offerings
Be seen as an expert and
sought out for your guidance
Communicate clearly + confidently without
being "salesy"
Consistently meet your sales goals leading to big-picture career dreams
INTRODUCING
SALES HATERS ACADEMY
the New School of Retail for Career Estheticians
An online program to dramatically increase your retail sales and client loyalty in 6 weeks
HERE'S WHAT YOU GET:
✔️ 4 modules plus 2 live implementation classes delivered over 6 weeks* to overhaul your client experience to sell for you — consistently and easily
✔️ 24 training videos
✔️ 13 worksheets, exercises and downloadable tools to solidify your new knowledge and integrate it into your work
✔️ Weekly challenges to implement what you've learned day-to-day as you work through the program
✔️ A comment feed so you can ask questions, receive support, and stay on track with your peers
✔️ Lifetime access and updates at no additional cost
✔️ Access to our mobile app for learning whenever it's convenient for you
*While we'll be working through the course week-by-week as a community (beginning March 11th, 2024), the course can also be done at your own pace. Live Q&A support calls will be recorded and made available to students within 24 hours of recording.
IT'S BACK AND BETTER THAN EVER
The results speak for themselves...
"I just wanted to thank you for creating this amazing program. After completing the Sales Haters retail course, my confidence level in retailing has increased so much and I have you to thank for that. From the bottom of my heart I want to thank you for providing me with the resources to change my life."
EMMA
SKIN THERAPIST, AUSTRALIA
"I had good success before, but with the added tweaks (especially the ritual and experience training) I've been able to sell more every day. Last week I sold over $1200. I've also been able to apply these lessons to other areas of my business as well."
CHANI
ESTHETICIAN, CANADA
Ready to change your career?
LET'S DIG INTO THE DETAILS
Here's how it all shakes out...
MODULE ONE
The Foundation
The necessary starting point.
You'll learn:
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How to (honestly) gage where you're at in terms of sales skills, so you can properly track your progress
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Modern Sales Psychology: what today's clients are looking for based on real market research — plus how to overcome your own limiting beliefs that keep you from your best sales ever
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Goal setting and sales tracking for success. We promise, we're going to make it fun!
and more...
MODULE TWO
The Tools
How to build client trust.
You'll learn:
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How to develop your own unique skincare philosophy to attract your ideal clientele who values your unique offering — maximizing sales naturally
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How to eliminate selling in favour of helping (i.e. giving your clients exactly what they want) through Client-Centred Care and Social Learning Theory
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SCL's 3 Pillars of Success and how to implement them (we can't give them away here!)
and more...
WEEK THREE
Live Q&A Support Call
Join a LIVE session with Mara for support in successfully putting your new skills into practice — and preparing for the second half of the course.
*students will also get access to the recording
MODULE THREE
The Experience
How sales happen naturally.
You'll learn:
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Experiential Retail and our checklist to create a "new" experience every time
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Ditching the sales pitch: how the modern consumer makes purchasing decisions
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Our 2-phase Advanced Consultation Training
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Client reporting + proper follow-up for full-circle sales
and more...
MODULE FOUR
The Formula
Because care + expertise sells.
You'll learn:
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Our non-salesy communication framework that sells every time
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How to Lose a Sale: a cautionary tale of the number 1 mistake to avoid
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Bringing it all together: replacing the traditional client journey with a continuous client cycle of repeat sales (and new client referrals!)
and much more...
WEEK SIX
Live Q&A Support Call
Get answers to any lingering questions, and our top tips for implementing what you've learned into your professional practice long-term!
*students will also get access to the recording
Home care guidance is an essential part of your service.
Think about it this way: You wouldn't continue to see a nutritionist that failed to give you guidance on what to eat at home, would you? No! Because you know you wouldn't get the results you're looking for.
Estheticians are not meant to be salespeople competing with non-professional retail giants or celebrity influencers. It's time to position yourself as an expert in skin — sought out by clients for personalized treatment plans including home care!
"Mara's expertise helped me gain my client's instant trust and gave my team the confidence that is needed when selling sophisticated skincare. Her training helped us to sell out of BioEffect Growth Factor Serum at a recent event, which retails at $220. The knowledge and confidence that I gained when working with Mara is inspiring and beyond helpful!"
JENNIFER
ESTHETICIAN & OWNER
NEVEAH DAY SPA
"I noticed a huge difference in my skin therapists confidence and language right away. My whole team was excited and engaged through the whole Sales Haters program. Mara's knowledge and modern sales approach was easy to follow and seriously impactful. I wouldn’t hesitate to recommend her to anyone looking to grow their sales!"
AMANDA
CLINICAL SKIN THERAPIST & OWNER
GLOW DERMAL THERAPY
I'VE DONE SALES TRAINING BEFORE
How is Sales Haters Academy different?
We get it, you've been burned before. You attend all your trainings, sign up for seminars, and know your products like the back of your hand — but you're still not meeting your daily goals.
The problem is: the features + benefits lists and marketing jargon we learn in the industry aren't effective. Today's consumer can smell a sales pitch from a mile away — and they'll do whatever they can to avoid it.
Your clients are looking for education, personalized experiences, and a skin health expert to empower them in their skin health journey!
That's why Sales Haters Academy teaches a big-picture, forward-thinking, business-changing formula that will change your relationship with your clients forever.
HAVE A QUESTION?
Frequently Asked Questions
When does the course begin and how is it rolled out?
What is the time commitment required for the course?
How can I prepare before the course begins?
I'm a Skin Care Lit member. What special perks do I get?
What if the program doesn't work for me?
No questions, I'm ready for this!
"This past weekend, I didn't realize how much knowledge I had gained until I had begun explaining to my client the importance of wearing SPF. I was able to confidently explain everything. She actually ended up purchasing 6 products from me. I was so happy with that sale. I owe it all to your course."
LINDA JOHNS
"I just wanted to say how much I enjoyed the Sales Haters training. This has been such an eye-opener experience. It taught me how to work backwards and with that I have made a lot of changes to my services, product sales and just overall knowledge for my clients. I have taken a lot of courses in my time as an aesthetician and this one has been well worth it. Thank you so much."
JENNY DAY
REAL TALK
Improved retail sales will change your life (literally).
Sales Haters Academy will uplevel your skills, not just as a salesperson, but as a skin health expert. It will help you figure out your unique offering as a professional, develop your confidence in educating your clients, and teach you how to provide truly personalized experiences — leading to easy sales and fierce client loyalty.
You deserve financial freedom and a career you love inside this $146.3 billion industry.
Your Professional Investment
*lifetime access for less than 10 serum sales*
*Skin Care Lit members receive special rates in The Member's Shop
MINI-COURSE + START-UP KIT
Virtual Consultations
Available April 22, 2024...
Everything you need to offer effective, lucrative virtual consultations that increase your flexibility and income! Includes:
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The Set-Up
Price + marketing guidelines, software + systems, Pre-Consult Client Form, etc. -
The Consult
A checklist and video demo, including virtual analysis training -
The Follow-Up
Customizable templates for effective follow-ups one day, one week, and one month later to ensure your VCs result in retail sales and bookings!
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