The Experiential Retail Workshop is best suited to the following individuals: 

• Skin Care focused business owners who understand the importance of their retail revenue and want to help their team succeed
• Spa and Clinic Managers and Lead Aestheticians who want to inspire their team and clients alike 
• Passionate Aestheticians, Clinicians, and Skin Care Providers who want to take their expertise to the next level and increase their income
• Skin Care Educators and Representatives who want to help their accounts flourish

Experiential retail offers value through curated information and connection and creates an in-real-life feeling your client then associates with a product.

Here are just 3 ways experiential retail increases revenue: 

1. Experiential retail envelops the client in a journey that is personalized and evokes organic word of mouth marketing.
2. Experiential retail increases social media engagement with your company (both by clients and through the additional content that it creates). 
3. Aestheticians and clinicians can easily employ these techniques just by adding some key verbiage to their client interactions. Since sales are an intimidating aspect of most skin care professionals jobs, the experiential technique builds confidence and eliminates most selling fears. 

In the 2019 KPMG Retail Report, 76% of consumers said they would choose to spend on experiences over online retail shopping with the most in demand retail trends leaning towards sensory experiences and extreme personalization. These sensory-central experiences usually exert a substantial impact on customers, helping them get in physical contact with the product/service and have a good time while they’re at it.

Since 82% of millennials state that in-store shopping is still their preferred retail channel, and since consumers have more choices than ever before, they are more likely to invest in a brand or company who engages them in experience, community, and social awareness. This makes experiential retail a business strategy spas and clinics can't afford not to make! 

Mara's retail coaching clients see an average of 45% increase in retail sales in the first week after coaching! 

If you're an aesthetician, you can expect a full return on your investment immediately. As soon as you learn the techniques in the Experiential Retail Workshop you can begin creating the ultimate client experience with every treatment you provide. Within the first day of using these techniques you'll earn higher sales commissions and win your clients hearts. 

If you are a skin care business owner, you'll begin seeing a return as soon as your team has access to the information you've learned at the workshop. After their coaching session with you, they will have access to the digital tools they will need to continue their progress. Your investment can be made back in as little as 3-4 skin care treatments offered from the retail performance increase you'll achieve. 

Digitally native brands are predicted to open 850 brick-and-mortar stores in the next 5 years. According to RetailExpo, consumers will spend more time and money on the shop if they offer experiences as well. 70% of consumers say they would shop elsewhere if the store didn't have an exciting or engaging experience. 

Implementing Experiential Retail in your business allows you to continue revenue growth via retail sales regardless of how many treatments can be provided in a set time period by your team. 

If you or your team hate selling (or have any difficulty with it) then experiential retail is the only answer to increasing your retail revenue provided you have a tremendous passion for your skin care career. 

The Experiential Retail workshop teaches a step by step framework that can launch retail sales without feeling pushy or forced. That being said, every business is different so we will also walk through different variations based on the workshop attendees business structures. For this reason the number of attendees is limited to just 12 people allowing us to form unique experience game plans for each attendee by the time the workshop is complete. 

Don't miss out, space is limited! 

You'll receive a workbook with next steps to follow with your team after the workshop as well as a digital download of everything you've learned which you can refer back to. We will cover exactly how to help your team understand how they will employ experiential retailing in their day to day work. 

If you absolutely know your team learns better by experiencing training first hand, Mara offers limited 1:1 training and can create a personalized lesson plan for your team. These 1:1 sessions are held at your business and are limited to availability.