Advanced Face Mapping
for Personalized Consultation + Skin Analysis
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a digital guide for estheticians:
identify and communicate internal triggers for skin conditions to elevate your client results + loyalty
WE'VE BEEN THERE...
Is your consult + skin analysis
feeling a little stale?
It's easy to fall into the same repetitive and (let's be honest) boring Q+A style consultation and analysis with our clients.
But the truth is: if these conversations aren't inspiring or engaging for you, they certainly aren't for your clients.
Whether you can actively see your clients tuning out, or you simply want to achieve the sales and client loyalty you deserve — it's time to upgrade your consult + analysis.
GET THE GUIDE
ADVANCED FACE MAPPING
Up-level your consult + analysis
► Create a new and personalized experience at each visit
► Elevate your clients' results by identifying internal triggers
► Communicate confidently and be seen as a skin expert
► Track patterns + progress for maximum client retention
INTRODUCING
Advanced Face Mapping
for Personalized Consultation + Skin Analysis
A digital guide to identify internal triggers and elevate your clients' results, experience, and loyalty
HERE'S WHAT YOU GET:
✔️ The origins of face mapping and it's use in professional skin care today
✔️ The difference between customized treatments (expected) and personalized experiences (the competitive edge!)
✔️ A step-by-step Blueprint for utilizing face mapping in your consult + analysis
✔️ A Zone-by-Zone Guide to identify each facial zone, the key conditions to look for, and the potential internal triggers impacting your clients
✔️ A Quick Reference Guide for easy answers
✔️ A fillable Personal Face Map so you can record your clients patterns, test your hypotheses, and track progress
✔️ A Communication Guide (including example scripts!) so you can professionally + confidently tackle the sometimes sensitive lifestyle habits that could be triggering your clients' skin conditions
✔️ Multiple Face Mapping images to reference when you're educating your clients
And more...
"The Face Mapping was amazing for helping me break down the analysis. I was all over the place and now it's much more strategic"
LAURA CRYNS
ESTHETICIAN
"All the knowledge that can be shared with clients from this was so helpful."
PATRICIA NEWTON
LEAD ESTHETICIAN
SKIN CARE LIT FOUNDER
Meet Mara
Fifteen years into my esthetics career, there is one thing I know for sure: people love to hear the word YOU!
In fact, according to the Harvard Business Review, 87% of consumers say that personalization increases their loyalty to a business or brand.
That's why I developed the Skin Care Literature Advanced Face Mapping guide: so estheticians like you can effortlessly personalize each and every one of your consultations + analyses for higher sales and client loyalty.
After coaching over 5000 skin care professionals globally, I know the difference between customizing your treatments (which is expected) and personalizing experiences —which is what sets you apart in our industry.
Ready to tackle internal triggers with your clients?
"I am loving the info! This is everything I wished school was. Thank you Mara, for taking the time and sharing the knowledge that schools so often lack. You have definitely filled a much needed gap and am happy to support you as you support us."
LAURA LEE ADAMS
ESTHETICIAN
"This is like the missing puzzle piece to our industry. I think that the information that you have put together is going to benefit all aspects of aesthetics. This is for the person in the solo treatment room, medical office or in the field of skincare products. Everyone will benefit!"
KOREY GIBBS
ONCOLOGY CERTIFIED ESTHETICIAN
Elevate Your Client Consultation & Analysis Experience
Skin Care Literature's Advanced Face Mapping Guide is researched and designed for estheticians serving today's modern skincare consumers – providing skin professionals with the ultimate tool to elevate their clients' experience and maximize treatment results.
